Samantha Welzbacher

Samantha Welzbacher is an accomplished business development professional with extensive experience in the floral industry. Currently serving as the Director of Business Development at Lone Star Bloom since November 2014, Samantha leads floral sales and client-relationship management, tracks market trends, and develops strategic partnerships. Previously, Samantha held roles including Senior Manager and Wedding Brand Manager at Lone Star Bloom, where responsibilities included brand marketing, social media coordination, and event design. Prior experience includes managing store operations at The Flower Bucket, assisting student organizations at Texas A&M University, and various leadership positions within nonprofit fundraising. Samantha earned a Bachelor of Business Administration in Management from Texas A&M University, Mays Business School.