Lone Star Tangible Assets (LSTA)
Boots Crossley serves as the Chief Operating Officer at Lone Star Tangible Assets since 2020, having previously held the role of Interim Chief Executive Officer. In this position, Boots manages a team of up to 170 employees across various functions including sales, customer service, and operations while overseeing e-commerce and inside sales revenue streams. Prior experience includes Vice President of Client Operations at NBC Sports, where Boots managed a 300-member team and supported numerous corporate clients, and Senior Vice President of Customer Success & Sales at Distinct Software Solutions. Earlier roles include Vice President of Client & Member Services at Virgin Pulse and a Biokinetics Intern at the Sports Science Institute of South Africa. Boots holds an Honors Degree in Biokinetics and Exercise Science and a Bachelor of Arts in Exercise Science from the University of KwaZulu-Natal, along with studies at the AAA School of Advertising.
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Lone Star Tangible Assets (LSTA)
Lone Star Tangible Assets (LSTA) is a Texas based holding company of precious metal operating businesses; it operates from a custom built 10-acre headquarters campus in Leander, Texas. LSTA owns and operates the ecommerce precious metal companies United States Gold Bureau (d/b/a U.S. Gold Bureau) and Wholesale Coin Direct (d/b/a WholesaleCoinsDirect.com). The U.S. Gold Bureau was founded in 2008 as a full-service physical precious metals business; it has served metal buyers and investors for more than 15 years. WholesaleCoinsDirect.com was created in 2013 and focuses on precious metal investors primarily searching for an ecommerce method of acquiring metals. In 2016, LSTA entered into a contract with the State of Texas to create and operate the Texas Bullion Depository (a government agency of the State of Texas). The Texas Bullion Depository is a precious metals depository that serves the secure storage needs of precious metal investors in the United States. It is operated on LSTA’s 10-acre campus in Leander, Texas.