Aaron Fraser

Aaron Fraser is an experienced professional in the automotive aftermarket and product development sectors, currently serving as Product Development Manager and Product Designer at Longboard Products since April 2020. Prior experience includes leadership roles such as President at Project Archetype, where a focus on private label design and manufacturing was emphasized, and Acting Service Manager at Cowell Auto Group, driving customer service excellence. Fraser has also held service management positions at Leavitt Machinery and O'Connor Dodge Chrysler Jeep, demonstrating strong people management skills and an empathetic approach to client relations. With a background in technical training and product design through various roles including President at Six Zero Design and Machine, and Vice President at Attivo Designs, Fraser combines innovative design capabilities with extensive industry knowledge to successfully lead and grow teams and products.