Jess Chan

Jess Chan is a seasoned entrepreneur with a strong background in email marketing strategy and customer relationship management. As the Founder and CEO of Backbone since March 2023, Jess has developed an innovative email strategy automation tool tailored for direct-to-consumer e-commerce brands, enabling them to streamline their email marketing efforts. In addition, Jess serves as a founding member at Hampton and has been the Founder and CEO of Longplay since May 2019, where the focus is on enhancing customer engagement and retention for B2C e-commerce businesses. Prior experience includes serving as Chief Marketing Officer at BestSelf Co., where Jess contributed to personal development products aimed at improving productivity and positivity. Jess holds a Bachelor of Science in Actuarial Science, Economics, and Political Science from the University of Toronto, obtained in 2017.