Established in 1978 as a market research consultancy, Longwoods International has grown into a respected leader within the travel and tourism industry. With offices in Toronto, Ohio, Georgia, Florida, and Wisconsin, Longwoods conducts strategic market research for public- and private-sector clients throughout North America, Europe and the Pacific Rim.

Leadership in communications research
Longwoods' founder Dr. Bill Siegel made it his mission to develop tools for the market research industry that address the needs of marketers and senior decision-makers. He continues to apply his skills as a scientist to position Longwoods as a leader in communications research with an impeccable reputation for quality and credibility.

The depth and breadth of travel industry experience in Longwoods International leadership is further strengthened by destination marketing veterans  Amir Eylon and George Zimmermann. These experts have decades of experience in effectively using research to support and meet travel marketing goals.

Our leadership is focused on providing our clients with the innovative partnership they need to meet their goals.

Our Consultancy Focus
The cornerstone for most market research companies is data collection: telephone, mail panel, shopping mall, focus group, and now online interviews.

Longwoods, on the other hand, is an added-value consultancy that is independent of fieldwork. We work with major multinational firms to collect the highest quality data using the most appropriate methodology available. We then apply our expertise to move beyond numbers to strategic insight that helps guide clients’ marketplace success.

Proven, award-winning methodologies
Soundly grounded in scientific principles, our research methodologies have been peer-reviewed, intensely scrutinized by legislators and the media, and critically evaluated by academics and economists. Our scientific integrity has been recognized with numerous Best Practice awards, as well as inv

Research

Travel & Leisure

Longwoods International

Longwoods International's headquarters in Toronto, Canada

Amir Eylon

Brian Screptock

Tom Curtis

Michael Erdman

Cassandra Ball

The Leadership Team at Longwoods International is responsible for steering the company's strategic direction and ensuring the highest standards of market research quality and innovation. Comprising senior executives with extensive experience in travel and tourism marketing, the team focuses on providing clients with valuable insights and strategic guidance to meet their marketing goals. Their combined expertise supports Longwoods' position as a leader in communications research and an esteemed consultancy in the industry.

Leadership Team

The Research Team at Longwoods International specializes in conducting and analyzing strategic market research within the travel and tourism industry. Comprising experts like Vice President Research, Senior Research Managers, Research Analysts, and a Senior Coordinator, they deliver high-quality data collection and sophisticated analyses. The team's work generates actionable insights that aid clients in achieving their marketing goals, leveraging award-winning methodologies backed by scientific integrity and decades of industry experience.

Longwoods International

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Teams

Leadership Team

Research Team

Offices

Longwoods International

Org chart

Teams

Leadership Team

Research Team

Offices

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