Welcome to LOO, 100% plant-based premium wipes that are pH balanced, hydrating, and 97% water - gentle on the skin as it is on the planet. Our packaging is also thoughtfully designed to be disassembled and recycled.

This is hygiene you won't want to hide because the bathroom shouldn’t be all business.

CLEAN + CONVENIENT, NO COMPROMISE: our wipes are certified GD04-compliant flushable, which just means you can prioritize your hygiene worry-free because we know convenience is essential.

FREE OF CHEMICALS + PLASTIC: Many wipes can take up to 100+ years to break down and they contain harmful chemicals and plastic that lead to microplastic pollution. LOO’s are engineered with the highest quality plant-based fibers and our formula is free from toxins, dyes, and parabens.

100% RECYCLABLE PACKAGING: Our packaging blends form + function with an innovative appreciation of design. Intelligently created to disassemble when finished. Simply pop the lid off of the paper tube, and recycle the individual components.

LOO is a proud member of 1% for the Planet, pledging 1% of our annual sales to a global network of grassroots and environmental nonprofits. This is our way of walking the walk and pledging resources to environmental issues. 


Consumer Goods

Health & Wellness

Packaging Services

Sustainability

LOO's headquarters in New York, United States

LOO

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