Loog Guitars
Antonella Bacelo is a highly skilled Creative Strategist and Video Editor with extensive experience in producing and editing audiovisual content. Currently working at Loog Guitars since February 2023, Antonella also contributed to Shapermint as a Video Editor and Creative Strategist from November 2020 to February 2023, creating numerous successful social media ads and campaigns. Previous roles include positions at RBS Entertainment, Complement, Partido de la Gente, El Observador (Uruguay), and DIRECTV Latin America, where Antonella honed expertise in media production and editing. Antonella's educational background includes a Master's degree in Digital Communication and Multimedia Content from Universidad de Salamanca, a Licenciatura in Social Communication from Universidad de la República, and several technical certifications in audiovisual media and communication.
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Loog Guitars
Loog Guitars started as an academic project in 2010 when Rafael Atijas developed the concept as his Master’s thesis at New York University. The fact that The Loog Guitar was conceived in a university actually explains a lot about the company's culture: our main goal is not to make the most profit, but to offer a product that is unique and well-designed. In 2011, the original Loog Guitar launched via Kickstarter, raising $65,618 from people all over the world who believed in the project and wanted to play a part in bringing this idea to life. In 2019 the company ran a new Kickstarter campaign to introduce its current lineup, raising $557,812 and turning Loog into the best-selling guitar ever on Kickstarter. Loog Guitars is driven by a passion for music and sustainable design. We source our wood only from responsibly managed forests and are committed to quality and safety standards that meet or exceed government regulations. We are thrilled and proud to offer you our guitars and we truly hope you’ll love them as much as we do.