Loog Guitars
Rafael Atijas has a diverse work experience spanning various industries. Rafael founded and served as the CEO of Loog Guitars, LLC. and was the Director of Atijas Casal Arquitectos. Rafael also gained valuable experience as a Direct Marketing Intern at Brooks Brothers and as a Consumer Insight Intern at EMI Music. Additionally, Rafael worked as an Integrated Marketing Consultant at Ring2Skype and as an Intern at The Vidal Partnership. Prior to these roles, they held the position of Marketing Manager at Atijas-Weiss. Throughout their career, Rafael has demonstrated their expertise in digital marketing strategy and has successfully implemented various marketing campaigns.
Rafael Atijas attended Stanford University in 2015, focusing on Business, Management, Marketing, and Related Support Services. Prior to that, they pursued a Master of Science degree in Integrated Marketing at New York University from 2008 to 2010. In 2008, they also completed a Professional Studies program at New York University, specializing in Digital Marketing and Music Marketing. Additionally, they briefly studied Songwriting at Berklee College of Music in 2004. Rafael's earliest known education is their attendance at Universidad Católica del Uruguay 'Dámaso Antonio Larranaga' from 1997 to 2001, but the specific field of study is unknown.
Loog Guitars
Loog Guitars started as an academic project in 2010 when Rafael Atijas developed the concept as his Master’s thesis at New York University. The fact that The Loog Guitar was conceived in a university actually explains a lot about the company's culture: our main goal is not to make the most profit, but to offer a product that is unique and well-designed. In 2011, the original Loog Guitar launched via Kickstarter, raising $65,618 from people all over the world who believed in the project and wanted to play a part in bringing this idea to life. In 2019 the company ran a new Kickstarter campaign to introduce its current lineup, raising $557,812 and turning Loog into the best-selling guitar ever on Kickstarter. Loog Guitars is driven by a passion for music and sustainable design. We source our wood only from responsibly managed forests and are committed to quality and safety standards that meet or exceed government regulations. We are thrilled and proud to offer you our guitars and we truly hope you’ll love them as much as we do.