Isabel W.

Isabel W. has a diverse work experience in various industries. Isabel co-founded LookyLoo in 2017, a company that focuses on AI-powered styling and social shopping. At LookyLoo, they developed analysis tools and data to provide insights for brands and retailers.

Prior to LookyLoo, Isabel co-founded MyPinwheel and RedHelicopter in 2013, where they evaluated the parenting technology market and prototyped IoT hardware/software/subscription products.

Isabel also worked at PlayPhone in 2011 as the GM, North America and Marketing Director. In this role, Isabel developed strategies to move the corporation into positive contributions, reduced licensing and operational costs, and oversaw partnerships with content partners.

Before that, Isabel held a position at AOL LLC / Time Warner as a Business Development Staff. Isabel initiated and managed partnerships with social media, mobile, and gaming companies, as well as provided market analysis and presented revenue generation strategies. Isabel also collaborated with the product team to create integrated marketing and advertising programs for major advertisers.

Isabel W. holds an MBA degree in Marketing, Private Equity, and Entrepreneurship from the Cornell Johnson Graduate School of Management. Prior to their MBA, they completed a BA in Communications at UC San Diego.