LOOPING GROUP
Sabrina Waffenschmidt is a seasoned editorial professional currently serving as a Senior Editor at Vita Health Media within LOOPING GROUP since July 2022. Prior experience includes positions as Editor In Chief at WOCHENENDER from 2019 to June 2022 and as Editor at Hopp und Frenz from January 2017 to October 2020. Sabrina has also held the role of Managing Editor at Flair Mondadori Germany with Ahead Media from August 2013 to March 2016, and led the Public Relations Office at Fraunhofer FOKUS from January 2011 to July 2013. Additional editorial roles were undertaken at various media companies early in the career, including Ringier and Zitty Verlag. Academic qualifications include a Master of Arts in Kulturjournalismus from Universität der Künste Berlin and a Bachelor of Arts in Kunst, Musik und Medien from The Philipp University of Marburg.
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LOOPING GROUP
LOOPING GROUP represent a new breed of companies embracing digital, data analytics, and content to help brands succeed in today’s always-on consumer-led editorial society. We are an independent, tech-enabled comms agency built from the ground up for today’s marketing requirements. In this world, attention has become extremely scarce. To win attention, brands must now combine the art and science of storytelling. We put this at the heart of our product and service offering, uniquely combining the two to create content that commands attention, engages customers, and drives tangible business results. Founded just four years ago by journalists, creatives and producers, we have already established ourselves as a leader in data-driven storytelling, working with an impressive roster of brands including Mercedes-Benz, Allianz, Deutsche Telekom, Sooner, and the Human Vaccines Project. Our team consists of over 130 multi-skilled staff split between offices in Berlin, Hamburg, Munich, and London.