Los Angeles Daily News
Melene Alfonso currently serves as Vice President and General Manager at Southern California News Group since February 2015. With a longstanding career beginning in 1976, Melene has held multiple roles in advertising, prominently as Advertising Director at Daily News and Classified Advertising Director at L.A. Daily News and Los Angeles Newspaper Group. This extensive experience encompasses responsibilities for advertising sales across various sectors, including local retail, automotive, and real estate, and involves a diverse range of products such as online, print, direct mail, and custom publishing. Additionally, Melene held the position of Vice President - Advertising at Los Angeles News Group/Digital First Media in 2015.
Los Angeles Daily News
Los Angeles Daily News is part of the Southern California News Group With a full suite of multi-platform editorial and advertising products, Southern California News Group (SCNG) is one of the most powerful and influential media companies in Southern California. Our family of eleven (11) daily newspapers, associated websites, social media channels, multiple weekly newspapers and magazines and creative marketing services forms a powerful communications tool that can drive your company’s message home in America’s 2nd largest market. We are an extensive, integrated network of local brands that attract local audiences in markets that matter. EXCLUSIVE LOCAL CONTENT IS WHAT SETS SCNG APART Exclusive local content sets the Southern California News Group apart, providing readers and users with news and information they won’t find anywhere else. Our newspapers, digital platforms and social media channels make it easier for thousands of satisfied consumers every day. From local elections to their home team’s top scores, when local residents need late-breaking news, SCNG newspapers, websites and mobile media are their number one resource. LOCAL BRAND LEADERS – KNOWN AND TRUSTED FOR OVER 100 YEARS As premium local content providers, each of the SCNG newspapers has a long history of editorial and advertising excellence in their own respective markets — forming a special kind of trust and brand loyalty that advertisers really value. Add to that a wide range of new and emerging media utilizing the latest online and mobile technology, and together you’ve got a powerful and necessary tool for reaching America’s second-largest consumer market.