Crystal Reiter

Crystal Reiter is a seasoned public relations professional with extensive experience in the sports industry. Currently serving as a Sports PR representative at Apple since November 2024 and as Director of Communications and Publicity for the Los Angeles Football Club (LAFC) since August 2021, Crystal has held key positions that highlight expertise in communications. Prior roles include Account Director at BZA Public Relations from May 2012 to August 2021, Director of Communications and Digital Media for Women's Professional Soccer from March 2011 to April 2012, and Director of Communications for FC Gold Pride from November 2008 to April 2011. Crystal also worked as an Account Executive at Brener Zwikel & Associates and a Public Relations Specialist at Panda Restaurant Group earlier in the career, as well as having experience with the Los Angeles Dodgers from 2002 to 2007. Crystal holds a degree from UC Irvine, completed between 2000 and 2003.