Los Angeles Tourism & Convention Board
Francine Sheridan currently serves as Regional Vice President for Europe & the Middle East at the Los Angeles Tourism & Convention Board, a position held since March 1999. In this role, Francine oversees regional sales and marketing initiatives for Los Angeles, managing a team across key markets including the UK, Germany, France, Scandinavia, Spain, and Italy, along with operations in the UAE. Previously, Francine was the Marketing Manager for Europe at VISIT FLORIDA, promoting travel to Florida from the European office in London, and served as an Account Manager at Maritz Travel Company, where corporate incentive programs were developed. Early career experiences include a Sales Associate position at La Manga Club and a managerial role at the Old Course Hotel, Golf Resort & Spa, which involved event management during prestigious tournaments.
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Los Angeles Tourism & Convention Board
With a mission to improve the quality of life for all Angelenos through the economic and community benefits of Tourism, Los Angeles Tourism & Convention Board (LA Tourism) proudly represents over 1,000 local businesses across the region's travel & tourism community. As one of the world's most diverse and inclusive destinations where #EveryoneIsWelcome, Angelenos hail from 140 countries and speak over 220 different languages. Our diversity is our greatest strength, infusing every aspect of our community for residents and visitors alike. From innovative, eclectic culinary offerings, to our vibrant arts & cultural community, world-class sporting & entertainment events, iconic theme parks & attractions, a global fashion scene, and unbeatable year-round weather, LA offers something for everyone. So whether you're planning your next get-away or a professional meeting or event, our team is here to help you make the most of your time in our City of Angels!