Francine Sheridan

Francine Sheridan currently serves as Regional Vice President for Europe & the Middle East at the Los Angeles Tourism & Convention Board, a position held since March 1999. In this role, Francine oversees regional sales and marketing initiatives for Los Angeles, managing a team across key markets including the UK, Germany, France, Scandinavia, Spain, and Italy, along with operations in the UAE. Previously, Francine was the Marketing Manager for Europe at VISIT FLORIDA, promoting travel to Florida from the European office in London, and served as an Account Manager at Maritz Travel Company, where corporate incentive programs were developed. Early career experiences include a Sales Associate position at La Manga Club and a managerial role at the Old Course Hotel, Golf Resort & Spa, which involved event management during prestigious tournaments.