Loss Prevention Research Council (LPRC)
Andre Villa has extensive experience in the retail industry, specializing in loss prevention, IoT solutions, and strategic accounts management. With a background in American History, Andre has held leadership roles in companies such as Loss Prevention Research Council, AT&T, Scorpion Security Products Inc., and EYOB Foundation. Prior to this, Andre served as a Director of Strategic Alliances at GoWireless, overseeing retail locations and licensee partners. Andre's expertise lies in developing innovative solutions for retailers, building strategic relationships, and driving revenue growth.
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Loss Prevention Research Council (LPRC)
The Loss Prevention Research Council (LPRC) uses fact-based research to develop crime and loss control solutions that improve the performance of its members and the industry. Today, the LPRC community is made up of over 60 retail members and 70 solution partners. was founded by leading retailers and has conducted over 300 real-world loss prevention research projects. The LPRC members meet monthly by phone, webinar or in-person in 10 ongoing Working Groups & Innovation Chains including product protection, supply chain protection, ORC, violent crime, LP innovation, and data analytics. LPRC PhD level researchers explore, develop, and measure the sales boost, crime and loss reduction, and financial impact of initiatives using scientific methods including: • Randomized field experimentation • Offender, consumer and staff interviews and focus groups • CCTV footage review • Statistical analyses and models • Surveys and focus groups LPRC also conducts proprietary research, training, expert witness and consulting for both members and non-members.