Mike Kirwan

Mike Kirwan is an experienced marketing professional with a strong background in customer marketing and retention strategies. Most recently, Mike held the position of VP of Global Marketing and Commercial at Lottoland from April 2022 to February 2024, after serving as VP of UK and Ireland. Prior to Lottoland, Mike worked at Kindred Group plc as Head of UK Customer Marketing and at 32Red PLC as Director of CRM. Mike's career also includes significant roles at Mansion, where duties included Director of Retention & Conversion Marketing and Head of Analytics, as well as a stint as Pricing Consultant at Norwich Union Insurance. Mike holds a BA in Accounting and Finance from the University of the West of England.