Gianmarco M. is currently a Senior CRO & Analytics Specialist at Lottomatica, where they lead conversion rate optimization efforts for multiple brands. Before this role, Gianmarco worked as an Analytics & CRO Specialist within Lottomatica's digital department since November 2022, and as a Startup Tutor for Eni in 2020. They have gathered diverse experience in digital marketing and innovation across various companies, including Seedble and Pink Comunicazione, where they honed their skills in data-driven marketing and user experience optimization. Gianmarco holds a Master's degree in Marketing Management from Luiss Business School and multiple certifications in Google Ads and Microsoft Bing Ads.
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