Ilaria Vecchione

Ilaria Vecchione is a CRM Engagement and Loyalty Expert specializing in Digital and Betting at Lottomatica since July 2025. Prior experience includes serving as a Global CRM Specialist in Marketing B2C at Pirelli from September 2022 to June 2025, where Ilaria designed and led global CRM strategies, coordinated omnichannel campaigns, and trained local teams on Salesforce. Previous roles include Strategic Sales at Procter & Gamble, Event Staff at UNOPIUUNOTRE SRL TORINO, and Promoter Vendite at 4MKTG S.r.l. Ilaria's education encompasses a Laurea Magistrale in Organizzazione e marketing per la comunicazione d’impresa from Sapienza Università di Roma, along with degrees from Universidad de Málaga and Sapienza Università di Roma in Communications and languages.