Disha Rawat is a proficient Social Media Strategist currently employed at Lotus Herbals Pvt Ltd, where responsibilities include managing social media accounts for LOTUS BOTANICALS and IKKAI BEAUTY, crafting engaging content, liaising with agencies for content creation, and analyzing social media metrics. Prior experience includes roles as a Social Media Executive at TNW - The Natural Wash and a Social Media Marketing Executive at Amaara Herbs, where Disha was involved in strategizing, creating campaigns, and enhancing brand visibility across various platforms. An internship at UMEED A DROP OF HOPE provided foundational experience in the field. Disha holds a Postgraduate degree in Strategic Digital Communication from Great Lakes Institute of Management Gurgaon and a Bachelor's degree in Mass Communication from Jagannath International Management School.