Michelle Martinez

Michelle Martinez has a diverse work experience spanning from 2003 to the present. Michelle currently holds the position of Vice President, Client Services at Loud And Live, where they lead the development and execution of shopper engagement programs for major Retail and CPG accounts. Michelle is responsible for strategic omnichannel programs such as digital media, social media, and experiential marketing.

Prior to this, Michelle worked as a Strategy Director at Loud And Live, where they led strategy creation across all agency clients for experiential, shopper, digital, and influencer programs. Michelle also played a key role in business development efforts to establish new clients and manage reporting processes to track sales lift results and KPIs.

Before joining Loud And Live, Michelle worked as an independent consultant at MM Consulting LLC, providing strategic advice in areas such as marketing, digital strategy, and partnerships. Michelle also had a role as a Marketing Manager in the Boys Toys Category at Hasbro Latin America, where they managed a portfolio of brands, developed marketing plans, and executed in-store activations and promotions.

Michelle's earlier experience includes an internship at New Balance as an MBA Product Marketing Intern and a position as a Strategic Officer at Banco Popular de Puerto Rico, where they provided strategic guidance and managed budget and KPI reporting. Michelle also worked as a Financial Analyst at Unilever Foods North America, where they led financial results consolidation and performed analysis.

Michelle Martinez earned their BBA, Cum Laude degree in Accounting & Entrepreneurship from Babson College, which they attended from 1999 to 2003. Michelle then pursued an MBA in Marketing & Entrepreneurship at Babson F.W. Olin Graduate School of Business, completing their studies from 2006 to 2007. Additionally, Michelle participated in a summer abroad program at Université Paris-Sorbonne in 2002, focusing on Studies in French Civilization and French Language. Prior to these higher education experiences, Michelle attended Academia Perpetuo Socorro, though specific years or degrees are not provided.