Sarah Lake

Sarah Lake is an accomplished marketing professional currently serving as the Chief Marketing Officer at Loungers Ltd since June 2025. With a significant tenure at Dyson from April 2012 to June 2025, Sarah held various senior roles including Media and Brand Marketing Director, Global Marketing Performance Director, and Commercial Director for Direct to Consumer. By leading Dyson’s pivot to a data-literate, insight-led marketing organization, Sarah successfully fostered a DTC commercial strategy that integrated technology and customer insights for improved brand performance. Sarah's earlier experience includes strategic roles at BP, RB, and GlaxoSmithKline and a BA (Hons) in Modern History and Politics from the University of Oxford.