Lovely is a haven for stylish, playful, and daring brides. We have been embraced by incredible brides around the country inspiring us to open in 18 US locations + 1 UK: NYC, LA, SF, DC, Philly, Rochester NY, Charleston, Charlotte, Dallas, Houston, Phoenix, Chicago, Miami, San Diego, Seattle Atlanta, Cincinnati, Denver, and London.

Our Marketing is a creative playground.  We often do photoshoots on the fly, dream up exciting ways to delight our brides, and love to share our gorgeous content with our 300k+ instagram followers.

We call our brides and our employees #ourlovelies, because we want our shops to be more social than sales.  It's about the experience and the story that is created with finding the perfect wedding dress.

Apparel & Fashion

Community & Lifestyle

E-Commerce

Retail

Wedding

Lovely Bride

Lanie List

Devon Bert

Megan Benedict

Glenda Sanchez

Julia S. Price

Kanwal Peters

Hannah Dewilde

Anna Mathias

Lovely Bride

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