LoveReading
Deborah Maclaren is a seasoned professional with extensive experience in media sales and management. Currently serving as Co-Owner and Managing Director at LoveReading since November 2017, Deborah oversees initiatives to support local schools through online bookstores. As the Founder and Managing Director of The Media Sales House since May 2009, Deborah provides outsourced sales expertise to media owners and offers complete advertising sales solutions. Previously, Deborah held the position of Commercial Director at The Insights People, where contributions helped establish Kids Insights as a leading market intelligence resource for youth demographics. Additional roles include Project Director at Silent Edge, Group Ad Director at Highbury House Communications, and leadership positions at Future Publishing and Conde Nast Publications. Deborah holds a BA in English from Loughborough University.
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LoveReading
Reading books changes lives. Now buying books through the LoveReading online bookstore can change lives, too. LoveReading, the UK’s leading book recommendation website, has launched an online bookshop with social purpose, in response to the book funding crisis in schools – in a move that’s been praised by the New Children’s Laureate. Launched 17 years ago, LoveReading and LoveReading4Kids have since become a staple for readers looking for their next book. Now, they have relaunched, enabling readers the ability to purchase books directly from the site, with 25% of the cover price being donated to a school, delivering better outcomes for the UK’s children. Readers will also receive 10% off the RRP on a huge selection of titles. Recent research by the Centre for Literacy in Primary Education found that the school funding crisis means that 60% of classrooms have no access to a budget for new books. Studies also show that reading and writing are key to unlocking a child’s learning potential and allows them to overcome a disadvantaged background. Offering a socially conscious way to buy books online, LoveReading’s new venture will allow book buyers to actively support their local school. For books ordered and directly allocated to a particular school, the school will receive 25% of the cover price from each sale. When a sale is made and not attributed to a specific school, 10% of the cover price will go into a pot that will then be split between LoveReading’s school members, prioritising a percentage for schools in particular need and supporting pupils in deprived areas. Go on, buy a book, support a school and make a difference. Because books change lives. www.lovereading.co.uk www.lovereading4kids.co.uk