Sofia Lares Kidwell

Sofia Lares Kidwell has extensive work experience in social media and public relations. Sofia started their career as an intern at CNN in 2006. Sofia then worked at Edelman in various roles, including Assistant Account Executive, Account Executive, and Senior Account Executive. In 2013, they joined L'Oréal as Assistant Manager of Public Relations, Social Media, and Integrated Communications, later becoming the Manager of Public Relations and Social Media. From 2017 to 2022, they worked at ipsy, first as a Manager of Social Media and then as the Director of Social Media. Currently, they are employed at Lovevery as the Director of Social Media. Sofia has recently been promoted to the role of Senior Director of Social Media + Experts.

Sofia Lares Kidwell obtained a Bachelor of Science (BS) degree in Communication from George Mason University. Additionally, in June 2016, they obtained a certification in "The Essentials of Digital Marketing Fast Track" from L'Oréal.