Alexander Nicolai

Alexander Nicolai has a wide range of experience in the sports footwear industry. Alexander started their career at ECCO in 2007 and held various roles, including Global Product Manager and Head of Product for Performance. In 2011, they became the Head of BU ECCO Sport. In 2014, Alexander joined LOWA Sportschuhe as the Head of Design & Development, and later became the ppa. Head of Design & Development. Currently, they serve as the CEO - Geschäftsführer at LOWA Sportschuhe GmbH.

Alexander Nicolai earned a Master's Degree in Sport Economics from the Technical University of Munich from 2005 to 2007. Prior to that, they obtained a Diplom in Sport from Johannes Gutenberg University Mainz from 1996 to 2001.