Loyalty NZ
Ben Lewis is an accomplished creative professional with over two decades of experience in design and marketing. Currently serving as the Manager of Creative Services at Loyalty New Zealand since September 2011, Ben has significantly enhanced in-house capabilities in design, direct marketing, and digital initiatives. Prior to this role, Ben established the creative department at Loyalty NZ and crafted data-driven marketing campaigns for Flybuys and partner brands. Previous experience includes serving as Designer & Director at Beachball Studio Ltd. from 2008 to 2018 and as a Digital Artist at Clemenger BBDO from 1998 to 2008, where Ben worked on a diverse clientele across various media. Educational qualifications include Mini MBAs in Marketing and Brand Management from Marketing Week, completed in 2023 and 2022, as well as a BCA and BA in Marketing and Economics from Victoria University of Wellington, earned between 1992 and 1995.
Loyalty NZ
Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty. We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it. We’re most famous for the Fly Buys programme, which has over 2.4 million cardholders across 74% of New Zealand households, and partners with 40 industry-leading brands. LAB360, our specialist data analytics and insights business, helps companies use data in clever ways to finesse their business strategy and get outstanding results. Doing this field-leading work is our expert team of analysts, marketers, data miners and designers. We’ve got a team of more than 115 across our Auckland and Wellington offices, plus a customer service centre for our members. Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.