Loyalty NZ
Delna Cardmaster has an extensive background in marketing, with experience ranging from retail sales to client marketing. With a Bachelor's Degree in Marketing from Auckland University of Technology, Delna has worked in various marketing roles at companies such as Loyalty NZ and FRAMECAD Limited, demonstrating their expertise in digital marketing and client relations. Their career progression showcases their dedication and skill in the field.
Loyalty NZ
Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty. We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it. We’re most famous for the Fly Buys programme, which has over 2.4 million cardholders across 74% of New Zealand households, and partners with 40 industry-leading brands. LAB360, our specialist data analytics and insights business, helps companies use data in clever ways to finesse their business strategy and get outstanding results. Doing this field-leading work is our expert team of analysts, marketers, data miners and designers. We’ve got a team of more than 115 across our Auckland and Wellington offices, plus a customer service centre for our members. Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.