Loyalty NZ
Diana Ahumada is a skilled marketing professional with extensive experience in client management, campaign execution, and event coordination. Currently serving as a Client Marketing Specialist at Loyalty NZ, Diana collaborates with various stakeholders to develop and implement marketing campaigns while ensuring client satisfaction. Previous roles include Events Manager at the Cathedral Of The Holy Trinity, where Diana oversaw event logistics and client interactions, and Campaigns and Client Service Manager at Black Box, focusing on marketing goals and social media strategies. Diana's career also includes experience in market research, content editing, wholesale management, and sales, supported by a strong educational background including a Postgraduate Degree in Business and Brand Management.
Loyalty NZ
Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty. We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it. We’re most famous for the Fly Buys programme, which has over 2.4 million cardholders across 74% of New Zealand households, and partners with 40 industry-leading brands. LAB360, our specialist data analytics and insights business, helps companies use data in clever ways to finesse their business strategy and get outstanding results. Doing this field-leading work is our expert team of analysts, marketers, data miners and designers. We’ve got a team of more than 115 across our Auckland and Wellington offices, plus a customer service centre for our members. Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.