Loyalty NZ
Jennifer Wilkinson is an experienced marketing professional with a strong background in lifecycle marketing and digital advertising. Currently serving as Senior Lifecycle Marketing Manager at Loyalty NZ since January 2014, Jennifer has held key roles such as Marketing Manager for Flybuys Store and Client, as well as Marketing Campaign Specialist. Prior experience includes a position as Marketing Advisor at Statistics New Zealand, where responsibilities included managing digital campaigns and social media marketing. Earlier roles at JD Williams involved coordinating multi-channel advertising campaigns and conducting campaign analysis. Jennifer began their career as a Junior Analyst at PRGX, focusing on supplier contract audits for Tesco Ltd. Jennifer holds a 1st Class degree in Business Studies BA Hons with a specialization in Accounting & Finance from Nottingham Trent University.
Loyalty NZ
Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty. We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it. We’re most famous for the Fly Buys programme, which has over 2.4 million cardholders across 74% of New Zealand households, and partners with 40 industry-leading brands. LAB360, our specialist data analytics and insights business, helps companies use data in clever ways to finesse their business strategy and get outstanding results. Doing this field-leading work is our expert team of analysts, marketers, data miners and designers. We’ve got a team of more than 115 across our Auckland and Wellington offices, plus a customer service centre for our members. Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.