Jennifer Wilkinson is an experienced marketing professional with a strong background in lifecycle marketing and digital advertising. Currently serving as Senior Lifecycle Marketing Manager at Loyalty NZ since January 2014, Jennifer has held key roles such as Marketing Manager for Flybuys Store and Client, as well as Marketing Campaign Specialist. Prior experience includes a position as Marketing Advisor at Statistics New Zealand, where responsibilities included managing digital campaigns and social media marketing. Earlier roles at JD Williams involved coordinating multi-channel advertising campaigns and conducting campaign analysis. Jennifer began their career as a Junior Analyst at PRGX, focusing on supplier contract audits for Tesco Ltd. Jennifer holds a 1st Class degree in Business Studies BA Hons with a specialization in Accounting & Finance from Nottingham Trent University.
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