Loyalty NZ
Jenny Tran is an experienced business analyst with a strong background in bridging the gap between business services and IT through digital transformation and enterprise innovation. Currently serving as a Business Analyst at Loyalty NZ since November 2022, previous roles include Technical Business Analyst at Solution Dynamics Ltd and Senior ICT Business Analyst at TRANSCOSMOS TECHNOLOGIC ARTS CO., LTD. Jenny's expertise in IT service management (ITIL) focuses on reducing operational costs, improving productivity, and managing risk, security, and compliance. Educationally, Jenny holds a Master's degree in Business Informatics from ICL Graduate Business School.
Loyalty NZ
Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty. We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it. We’re most famous for the Fly Buys programme, which has over 2.4 million cardholders across 74% of New Zealand households, and partners with 40 industry-leading brands. LAB360, our specialist data analytics and insights business, helps companies use data in clever ways to finesse their business strategy and get outstanding results. Doing this field-leading work is our expert team of analysts, marketers, data miners and designers. We’ve got a team of more than 115 across our Auckland and Wellington offices, plus a customer service centre for our members. Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.