Loyalty NZ
Kirsten Leighs is a seasoned marketing professional with significant experience in brand management and strategic communications. Currently serving as the Senior Marketing and Communications Manager at Loyalty NZ since August 2018, Kirsten previously held the position of Senior Marketing Manager for the Flybuys Brand within the same organization from March 2013 to 2017. Prior experience includes roles as Senior Account Manager at Ocean Design Group and Account Director at The Church, showcasing a strong background in client relations and project management, including a tenure as Project Manager for Brands at Gorgeous Group. Kirsten holds a Bachelor of Design in Fashion/Apparel Design from Massey University, earned between 1997 and 2000.
Loyalty NZ
Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty. We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it. We’re most famous for the Fly Buys programme, which has over 2.4 million cardholders across 74% of New Zealand households, and partners with 40 industry-leading brands. LAB360, our specialist data analytics and insights business, helps companies use data in clever ways to finesse their business strategy and get outstanding results. Doing this field-leading work is our expert team of analysts, marketers, data miners and designers. We’ve got a team of more than 115 across our Auckland and Wellington offices, plus a customer service centre for our members. Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.