Loyalty NZ
Rachel Carnaby is a seasoned marketing professional with extensive experience in insights, brand management, and client relations. Currently serving as a Senior Marketing Manager at Loyalty NZ since January 2020, Rachel previously held key roles, including Client Marketing Manager and Client Director at Insight to Communication LLP, where responsibilities included managing teams and client relationships for major brands. Rachel's career also includes a significant tenure at Precima as a Senior Insights Consultant, where expertise in data-driven strategies and insights supported retail clients. With early experience at McCain Foods and International Consolidated Business, Rachel brings a comprehensive background in marketing and analytics, complemented by a Bachelor of Commerce with First Class Honours in Marketing and Finance from the University of Canterbury.
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Loyalty NZ
Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty. We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it. We’re most famous for the Fly Buys programme, which has over 2.4 million cardholders across 74% of New Zealand households, and partners with 40 industry-leading brands. LAB360, our specialist data analytics and insights business, helps companies use data in clever ways to finesse their business strategy and get outstanding results. Doing this field-leading work is our expert team of analysts, marketers, data miners and designers. We’ve got a team of more than 115 across our Auckland and Wellington offices, plus a customer service centre for our members. Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.