Vladimir Kichatov

Chief Marketing Officer at Loymax

Vladimir Kichatov has a diverse work experience spanning various industries and roles. Vladimir is currently serving as the Chief Marketing Officer at Loymax since July 2021. Additionally, they are seeking new opportunities with a focus on roles such as CMO, Marketing Manager, and Business Development, which involve activities like opening new offices in Russia or bringing companies to the Scandinavian market, generating leads, and implementing go-to-market and marketing strategies.

Prior to their current roles, Vladimir worked at COMSOL Russia as the Marketing Executive for Russia and CIS countries from June 2014 to February 2021. Vladimir played a crucial role in increasing COMSOL's market share through lead generation and marketing activities. Additionally, they were responsible for establishing a new office for COMSOL AB in Moscow, including handling rent negotiations and construction contracts.

Before joining COMSOL, Vladimir worked as a self-employed Consultant for Marketing and Web from January 2013 to April 2014.

From 2011 to 2012, Vladimir worked at iTet AS, where they were responsible for developing and implementing internet marketing and social media strategies. Vladimir also managed the company's rebranding project, including web design, and handled negotiations with web design and graphic studios.

Prior to that, they worked at Kunnskapsparken Bodø AS as a Marketing Strategy and Communications professional from August 2010 to March 2011. In this role, they developed and implemented internet marketing and social media communication strategies, conducted international market research, and managed the company's web page redesign.

Earlier in their career, Vladimir served as the Deputy Director at Rally-Bar Ltd. in Moscow from October 2006 to August 2008. Vladimir was also a self-employed Consultant from September 2003 to June 2007.

Vladimir's career began at LoonArt LLC, where they held the roles of Project Manager from October 2001 to June 2003 and Web Developer from March 1999 to April 2000.

Overall, Vladimir Kichatov brings a wealth of experience in marketing, business development, project management, and web development to their current and future roles.

Vladimir Kichatov has a diverse educational background. In 1995, they began their undergraduate studies at the Institute of International Trade and Law, where they pursued a Bachelor's degree in Economics. After completing their Bachelor's degree in 2000, Vladimir enrolled in the Russian Foreign Trade Academy to obtain a Master's degree in World Economy, which they successfully completed in 2000.

In 2008, Vladimir pursued further education at the Luleå University of Technology, where they earned a Master of Science degree in Business Administration with a focus on E-Commerce/Electronic Commerce. Vladimir attended this institution for two years, completing their studies in 2010.

During the same period from 2008 to 2010, Vladimir also participated in an Intensive Swedish Language Training Programme at Vuxenutbildning, Luleå kommun. This additional training aimed to enhance their language skills.

In 2010, Vladimir attended Nordnorsk Lederutvikling for two years, specializing in Leadership, Communication, and Change Management. Although they did not earn a specific degree from this program, it provided valuable skills and knowledge in those areas.

To further enrich their education, Vladimir obtained a certification titled "A Beginner's Guide to Irrational Behavior" from Coursera in April 2014.

Overall, Vladimir Kichatov has a comprehensive education history spanning from their undergraduate studies in Economics to specialized programs in Business Administration, Leadership, and Communication.

Location

Moscow, Russian Federation

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Loymax

Founded in 2010 Loymax is a developer of loyalty management and marketing automation platform. Our products include a CRM, loyalty management platform, campaign manager and an analytical module for complex analysis of business processes. Nowadays Loymax is a global company with 5 offices and more than 200 employees, offering 2000+ promo combinations and servicing 50 million loyalty cards with 1.9 billion receipts in the system. Medium and enterprise-level companies in 7 different business areas have their loyalty programs running on Loymax`s software. The platform has rich functionality and helps to build a personal relationship with each client. Client segmentation, behavioral studies and deep analytics are available for the users. Flexibility and real-time priority management are a few key elements of our software. Our product line includes four key modules for marketing management. Loymax Loyaly offers more than 1000 promo mechanics for your loyalty program. The Smart Communication module is a campaign manager. This module is used for automating communications for e-commerce and brick-and-mortar retailers. Business Intelligence module used for deeper understanding customers' behavior and for marketing campaign analysis. It includes proprietary and common methods for client segmentation such as BCG, RFM analysis, binary segmentation and segmentation by price sensitivity. The Machine Learning module automates personal promos and eliminates risks associated with marketing decision-making.


Employees

51-200

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