Mariana Gallego

Executive Creative Director / UX Lead at LTM Fidelidade

Mariana Gallego has a diverse work experience spanning multiple industries. Mariana started their career in 2002 as a TV Host Writer and Reporter for Rede Bandeirantes de Televisão. Mariana then worked as a TV Reporter for SBT in 2005 and as a Political Reporter for CBN in 2006. Mariana transitioned to the field of marketing and advertising, starting as a Copywriter and Creative Manager for Atomo Comunicação from 2007 to 2008. Mariana also founded and served as the Design Director of Fábrica Interativa from 2007 to 2009. Mariana later worked as a Copywriter and Creative Manager for MD Comunicação que Resolve from 2009 to 2010. Mariana then took on roles as a Creative and Strategist Planner for New Style from 2010 to 2011, a Senior Creative Planner for Power 4 in 2011, and a Head Creative Strategist for CasaNova Comunicação from 2011 to 2014. Currently, Mariana is working as the Executive Creative Director and UX Lead at LTM Fidelidade, where they are responsible for developing loyalty and sales marketing strategies and coaching UX professionals.

Mariana Gallego's education history includes:

- Specialist degree in Social Politics and Communication from USP - Universidade de São Paulo (2007-2008).

- Master's degree in UX Interaction Design from Universidade Metodista de São Paulo (2009-2010).

- Bachelor's degree in Social Communication - Journalism from Universidade Católica de Pernambuco (2002-2006).

Mariana has also obtained additional certifications in UX Interaction Design from Universidade Metodista de São Paulo (July 2009) and in "Digital and Strategic Planning" from São Paulo Digital School (September 2013). Mariana has also received certifications in Corporative and Creative Presentations in 2007 from SOAP - Apresentações no estado da arte, and Guión de Cine y TV from Instituto del Cine Madrid.

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Timeline

  • Executive Creative Director / UX Lead

    December, 2011 - present

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