LUCA
Clark Morson, CPA, currently provides accounting services at LUCA, focusing on modern workflows and cloud-based solutions for growing businesses since 2020. Previously, Clark served as Controller at Hoffman Media from 2017 to 2020, overseeing financial operations for a leading special-interest publisher. Prior experience includes roles as Advisory Consultant and Assurance Senior at EY (2015-2017), and Graduate Research Assistant at Auburn University (2014-2015). Clark began the career with an Assurance Internship at EY in 2014 and held various positions, including Summer Staff at JH Ranch in 2011. Clark holds both a Master’s and Bachelor’s Degree in Accounting from Auburn University.
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LUCA
LUCA is an accounting back office and CFO service for growing businesses. Our team integrates modern workflows with cloud-based accounting software to provide robust financial operations for companies looking for the most efficient way to tackle bookkeeping, accounting, compliance, and decision support needs. We work with a range of businesses, from startups to growing franchises. Curious about our name? Its Latin etymology is "lux," meaning light. Also, Luca Pacioli was a 15th-century mathematician (and monk!) who literally wrote the book on double-entry bookkeeping. His ability to integrate ideas from a range of disciplines in philosophy, theology, engineering and mathematics helped him add significant value to the field of accounting. Merchants the world over were able to more effectively grow their businesses. Today, we are serving business owners by applying those contributions in the quickly-evolving landscape of management and accounting technologies. Our team embodies the same spirit of innovative and integrated thinking, applied in the 21st century, for the benefit of the modern growth business.