Lucid Fusion
Tamara Goychayeva is an experienced professional in the fields of growth and e-commerce, currently serving as Senior Director of Growth at VaynerCommerce since June 2020. Tamara also founded Origin Labs in January 2023. Previous roles include Director of Ecommerce at Dame Products, Digital Manager at Heyday, and Director of Ecommerce at Stadium Goods. Tamara has held multiple positions focused on growth and marketing operations, including Director of Growth and Growth Engineer at VaynerCommerce, and Ecommerce roles at Turnbull & Asser and XpresSpa Group.
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