Chabi Nouri

Board Member at Lucid Motors

Chabi Nouri has served as co-manager of a private equity fund focused on Lifestyle, Impact, Innovation franchise within Mirabaud Asset Management since March 2022. She previously served as the global Chief Executive Officer at Piaget, a luxury watch and jewelry brand, a branch of Richemont Group, from April 2017 to June 2021 and as Piaget’s Chief Marketing Officer from October 2014 to March 2017. Prior to Piaget, Ms. Nouri served in various leadership positions at British American Tobacco Plc where she led globally the Vogue Cigarettes brand, and at Cartier International in merchandising, retail and product development, where she led globally High Jewelry and the Creative Jewelry. Ms. Nouri has also served as a non-executive director and a member of the ESG committee of Watches of Switzerland Group PLC, a luxury watch and jewelry retailer, since May 2022. She holds an M.A. in Marketing and Economics from the University of Fribourg and has earned certificates from MIT and IMD on the Digital Future and ESG.


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Lucid Motors

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Lucid is the new generation of EV. Their relentless focus on innovation, luxury, and sustainability drives them into a reality where you no longer have to choose between doing great things, doing the right thing, and doing everything with the highest regard for efficiency and design. There were luxury cars, then EVs, now there’s Lucid.