Micala Ricketts

Micala Ricketts is an experienced content marketing professional with a strong background in managing content strategies and teams. Currently serving as a Senior Content Marketing Manager at Lucid Software since April 2021, Micala oversees the self-serve content strategy, analytics access for the Content team, and edits a variety of marketing materials while co-chairing the Sustainability Committee. Micala's prior role as a Content Marketing Manager involved similar responsibilities, alongside managing freelance writers and creating content for go-to-market campaigns. Before Lucid Software, Micala worked at Canopy in various roles, including Content & Communications Manager, focusing on content strategy and social media, and held positions at Society19 and Kolob Canyon Review. Micala's academic foundation includes a Bachelor’s Degree in English Creative Writing from Southern Utah University.