Michael Gibbs

Michael Gibbs is an accomplished Go-to-Market Strategy Analyst currently at Lucid Software, where responsibilities include leading go-to-market strategies, revenue forecasting, and analytics, resulting in enhanced sales efficiency and significant growth potential identification among Fortune 1000 clients. Prior roles include positions at BYU Strategy, where a go-to-market strategy for the rural allied healthcare education market was developed, and Cougar Consulting Group, where a scorecard for evaluating third-party data providers was built and managed. Additional experience includes internships that focus on marketing strategies and user experience improvements, contributing to enhanced brand exposure and revenue growth. Michael holds a degree in Business Strategy with a focus on Strategic Management from Brigham Young University.