Nick Rico

Nicholas Rico is the VP Marketing and Growth at Lucid, leading all aspects of customer acquisition (A/B testing from origin to insights, digital customer acquisition, demand/lead generation, and CRM efforts).

Prior to joining Lucid, Nick served as VP of Monetization and CEO Chief of Staff at Ancestry.com. Nick is a senior-level marketing and finance professional with 15+ years of experience in customer marketing, financial planning and analysis, pricing analysis for business development, and marketing analytics. He also has industry experience ranging from multinational conglomerates (G.E.), to top SaaS technology firms across the U.S. (Omniture, Adobe, Ancestry).