Luckin Coffee
Mr. Fei Yang has served as our chief growth officer in charge of sales growth, user operation and marketing since June 2020. He is one of the co-founders of the Company and has been responsible for Luckin's brand creation since the inception of our Company. Mr. Yang has more than 20 years’ experience in the areas of branding and digital marketing. He is also the author of The Flow-Pool Thinking, a popular book on sales and marketing in China. Mr. Yang obtained his master’s degree in journalism and communication from the Communication University of China.
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Luckin Coffee
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Luckin Coffee is a chain of coffee shops in China. The company was founded in Beijing in October 2017. Most of its outlets are small booths that fill online orders for pickup or delivery. It is considered to be a competitor to Starbucks in China. It intends to open another 2,000 by the end of 2018.