Shirley Wu

Shirley Wu is an experienced professional in store location planning and strategic development, currently serving as the Store Location Planning Manager (Overseas) at 瑞幸咖啡 since July 2023, where market research and potential store evaluations in Southeast Asia are conducted. Previously, at Luxottica, from February to April 2022, Shirley held the position of Assistant BD Planning Manager, presenting store locations for approval and collaborating on rental reductions. At Burger King China, from December 2019 to January 2022, as Network Planning Assistant Manager, Shirley developed strategies for regional store expansions and managed robust relationships with operational teams. Prior work experience includes a Project Manager role at LocalGravity AG, focusing on sales evaluations and client recommendations for brands like Timberland and New Balance. Earlier roles include Senior Field Consultant and City Research Expert. Shirley holds a degree in Applied Psychology from Suzhou University of Science and Technology and recently completed studies at Osaka University of Tourism.