Lucky 21 Partners
Melissa LaCognata is an accomplished retail and merchandising professional with extensive experience in leadership roles within the industry. Currently serving as the SVP, Merchandising & Chief Creative Officer at Lucky 21 Partners since April 2022, Melissa previously held the position of Vice President of Growth at ReturnQueen, leading strategic market initiatives for a tech startup. In addition, Melissa founded Tavole e Vino, creating charcuterie boards and wine pairings for small gatherings during the pandemic. Prior experience includes significant roles at Party City, where responsibilities encompassed managing merchandising for a $1B retail sales operation, and at Steve Madden as a buyer, focusing on product coverage and profitability. Melissa holds a Bachelor of Science degree from Montclair State University.
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Lucky 21 Partners
Lucky 21 began selling on Amazon in 2013 with a focus in Apparel. With decades of experience in the retail sector, we understood the importance of profit margins, inventory turn, and open-to-buy planning. By applying these abilities, we quickly grew to become a high-volume seller with an expansive catalog. In 2016, forecasting the needs of brand owners, we began an initiative toward exclusive brand representation. Through exclusive partnerships, we are able to help brands maximize profitable direct to consumer sales while protecting the integrity and identity of the brand and its products. Today Lucky 21 represents over 50 national brands and has a staff of over 40 full-time employees.