Lucky Generals
Lee Smith is an accomplished Creative Director with extensive experience in the advertising industry. Currently serving as Creative Director at Lucky Generals since January 2016, Lee has previously held positions such as Creative Partner at LET IT BE KNOWN and Freelance Creative at Anomaly. Additional experience includes roles at Now Advertising, Google, and Young & Rubicam, along with significant tenure as Creative Director at Dare and Art Director at both Miles Calcraft Briginshaw Duffy and minerva BBDO. Lee's educational background includes attendance at West Thames (Hounslow) College from 1992 to 1994.
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Lucky Generals
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Our elevator pitch is that we are “a creative company for people on a mission”. It is a simple but very deliberate statement of intent, made up of 3 distinct elements. WE ARE A CREATIVE COMPANY... While we excel at advertising, we have set this company up to deliver a broader definition of creativity. If you get closer to the problem, the solution will reveal itself. FOR PEOPLE... This may sound obvious, but in our technology-driven world it is all too easy to forget that people are still people, with human needs and desires. Everything has changed, but nothing has changed. Insight is still key. ON A MISSION. We are all about behavioural change. We want people to do things, not just feel things, as a result of our work. We get out of bed to make a difference.