Lucky Generals
Tom Patterson is a seasoned strategist with a rich background in the advertising and marketing industry. Currently serving as Strategy Director at Lucky Generals since August 2022, Tom has worked on notable brands such as Virgin Atlantic and Co-op. Prior experience includes a role as Client Strategy & Planning Controller at ITV, where Tom contributed to the establishment of a new strategic team. Previous positions at BBH London as Strategist and Strategy Director involved leading strategies for major clients like Audi and Samsung. Early career experiences include planning roles at Now Advertising and The Bank, and account management at Leo Burnett. Tom holds a degree in History from the University of Oxford, completed in 2008.
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Lucky Generals
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Our elevator pitch is that we are “a creative company for people on a mission”. It is a simple but very deliberate statement of intent, made up of 3 distinct elements. WE ARE A CREATIVE COMPANY... While we excel at advertising, we have set this company up to deliver a broader definition of creativity. If you get closer to the problem, the solution will reveal itself. FOR PEOPLE... This may sound obvious, but in our technology-driven world it is all too easy to forget that people are still people, with human needs and desires. Everything has changed, but nothing has changed. Insight is still key. ON A MISSION. We are all about behavioural change. We want people to do things, not just feel things, as a result of our work. We get out of bed to make a difference.