Our elevator pitch is that we are “a creative company for people on a mission”. It is a simple but very deliberate statement of intent, made up of 3 distinct elements.

WE ARE A CREATIVE COMPANY...

While we excel at advertising, we have set this company up to deliver a broader definition of creativity. If you get closer to the problem, the solution will reveal itself.

FOR PEOPLE...

This may sound obvious, but in our technology-driven world it is all too easy to forget that people are still people, with human needs and desires. Everything has changed, but nothing has changed. Insight is still key.

ON A MISSION.

We are all about behavioural change. We want people to do things, not just feel things, as a result of our work. We get out of bed to make a difference.

Advertising

Creative Agency

Marketing

Lucky Generals

Lucky Generals' headquarters in London, United Kingdom

This department focuses on crafting innovative visual concepts and overseeing the development of design projects.

Creative Services

This department oversees client relationships and ensures satisfaction through effective management and coordination of account activities.

Account Management

The Creatives team at Lucky Generals is responsible for conceptualizing and producing innovative advertising and marketing campaigns. They draw upon a deep understanding of human insights to craft compelling narratives and visually striking designs that drive behavioral change. This team works collaboratively to ensure that every piece of work not only captures attention but also motivates action, staying true to the company’s mission of making a tangible difference.

Creatives

The Account Management Team at Lucky Generals serves as the pivotal link between our clients and the internal creative department, ensuring seamless project execution aligned with client objectives. They oversee client relationships, manage project timelines, coordinate cross-functional teamwork, and strategically guide projects from conception to completion to drive client success and foster long-term partnerships.

Account Management Team

This department focuses on developing and implementing long-term strategies to drive organizational growth and direction.

Strategic Planning

This department oversees strategic planning and business initiatives to drive organizational growth.

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Other teams

Account Management

Creatives

Account Management Team

Strategic Planning

Business Operations