Michelle Mynhardt

Michelle Mynhardt serves as the Senior Director and Head of Brand Marketing and Customer Relations at Lufthansa since November 2022, overseeing strategic development and execution of marketing and communication across various media channels. Prior to this role, Mynhardt led Marketing and Communication at dm-drogerie markt Deutschland from August 2021 to August 2022, focusing on brand and retail communication strategies. Extensive experience at LEGO Group from March 2012 to August 2021 included roles such as Brand Director for Central Marketing in Europe, responsible for the LEGO kids portfolio and overall marketing budget. Earlier experience also includes a position in Product Management at Alnatura Produktions- Und Handels GmbH. Educational qualifications consist of a Bachelor of Commerce from Nelson Mandela University and a Vordiplom in Business/Managerial Economics from ESB Business School, Reutlingen University.