Laura Bauernschmidt

Laura Bauernschmidt is an experienced professional in merchandising and brand partnerships, currently serving as the Director of Merchandising & Brand Partnerships at Lug since July 2023. Prior to this role, Laura held multiple positions at Merch Hub Direct, including Director of Vendor Management and Product Manager, with additional experience as Director of Vendor Relations. Previous internships in marketing and sales at Philadelphia Style Mag LLC, Main Line Today, and Vizion Group, Inc. contributed to Laura's diverse skill set. Laura began a career in retail as a Sales Associate at South Moon Under and gained early experience in marketing communications at Saint Joseph's University, where a Bachelor of Business Administration in Entertainment Marketing was earned in 2019.