Erin Schroeder

Erin is a content strategist with a rare combination of strategic prowess and a background in journalism. Clients including IBM, the State of Massachusetts, and Dartmouth Health & Geisel School of Medicine Giving have benefitted from Erin’s ability to make content easier to find and understand while aligning with stakeholder goals.

Before joining Lullabot, Erin worked as a senior content strategist at Geonetric, developing website and intranet content strategies, information architecture, and UX analyses for healthcare organizations coast-to-coast. She’s proud of her work with UNC Health, Altru Health System, and East Tennessee Children’s Hospital.

As a journalist, Erin has spent more than a decade covering the Quad-Cities of Iowa and Illinois, with a stint teaching news writing and photojournalism at Scott Community College while managing the campus newspaper and a team of student journalists. Ever the writer, you may run into her waxing poetic about content strategy and user experience here at Lullabot.com, UX Collective, and UX Booth.