lululemon
Amie Zimon is a seasoned professional with extensive experience in brand management, public relations, and community engagement. Since December 2014, Amie has served as the Senior Brand Manager for lululemon’s Asia Pacific business, where responsibilities include defining and executing brand strategy across ten markets. Previous roles at lululemon involved leading global sports marketing initiatives, managing influencer relationships, and developing crisis communications strategies. Amie's entrepreneurial spirit is reflected in the co-founding of #100sweatysweats, a digital community that encourages physical activity and has raised significant funds for charity. Earlier career highlights include public relations management at the YMCA of Greater Toronto and account management at MSLGROUP for several Procter & Gamble brands. Amie holds an Honours Bachelor of Applied Arts in Media Studies from the University of Guelph, a Public Relations diploma from Humber College, and additional certifications in Social Media Marketing from George Brown College.
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lululemon
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lululemon athletica inc. is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. lululemon’s vision is to be the experiential brand that ignites a community of people through sweat, grow, and connect, which they call "living the sweatlife." lululemon works with yogis and athletes in local communities for continuous research and product feedback in their bar-setting development of technical fabrics and functional designs. Lululemon is a designer, distributor, and retailer of a broad range of athletic apparel and accessories, including pants, shorts, tops, and jackets and products designed for being On the Move, fitness-related accessories, and footwear. lululemon also owns MIRROR, an in-home fitness company. An interactive workout platform, MIRROR features live and on-demand classes with both sweat and mindfulness offerings. The company promotes a set of core values in the business which include taking personal responsibility, nurturing entrepreneurial spirit, acting with honesty and courage, valuing connection and inclusion, and choosing to have fun.