Amie Zimon

Amie Zimon is a seasoned professional with extensive experience in brand management, public relations, and community engagement. Since December 2014, Amie has served as the Senior Brand Manager for lululemon’s Asia Pacific business, where responsibilities include defining and executing brand strategy across ten markets. Previous roles at lululemon involved leading global sports marketing initiatives, managing influencer relationships, and developing crisis communications strategies. Amie's entrepreneurial spirit is reflected in the co-founding of #100sweatysweats, a digital community that encourages physical activity and has raised significant funds for charity. Earlier career highlights include public relations management at the YMCA of Greater Toronto and account management at MSLGROUP for several Procter & Gamble brands. Amie holds an Honours Bachelor of Applied Arts in Media Studies from the University of Guelph, a Public Relations diploma from Humber College, and additional certifications in Social Media Marketing from George Brown College.