lululemon
Blair Lawton has extensive experience in art direction, particularly in the digital brand experience and e-commerce sectors. Notable positions include Art Director - Digital Brand Experience and Art Director - Ecomm at lululemon from August 2019 to November 2023, focusing on photo art direction and presentation skills. Prior roles include Sr. Art Director and Art Director at SGK, where skills in presentations were emphasized. Early career experiences include production roles at Schawk! and a production assistant position at 2B1 Inc. Blair Lawton holds a Bachelor of Arts in Media Culture from the University of Guelph and an Associate's Degree in Commercial Photography from Humber College.
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lululemon
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lululemon athletica inc. is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. lululemon’s vision is to be the experiential brand that ignites a community of people through sweat, grow, and connect, which they call "living the sweatlife." lululemon works with yogis and athletes in local communities for continuous research and product feedback in their bar-setting development of technical fabrics and functional designs. Lululemon is a designer, distributor, and retailer of a broad range of athletic apparel and accessories, including pants, shorts, tops, and jackets and products designed for being On the Move, fitness-related accessories, and footwear. lululemon also owns MIRROR, an in-home fitness company. An interactive workout platform, MIRROR features live and on-demand classes with both sweat and mindfulness offerings. The company promotes a set of core values in the business which include taking personal responsibility, nurturing entrepreneurial spirit, acting with honesty and courage, valuing connection and inclusion, and choosing to have fun.